Methodology
The Future of Focus Groups in 2026: Dead, Dying or Evolving?
Pundits have been declaring focus groups dead for over a decade. The reality in 2026 is more nuanced — and more interesting — than the obituaries suggest.
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Expert articles, career advice and industry intelligence for market research professionals worldwide
Pundits have been declaring focus groups dead for over a decade. The reality in 2026 is more nuanced — and more interesting — than the obituaries suggest.
Net Promoter Score has dominated customer loyalty measurement for twenty years. But mounting evidence suggests it is past its prime. Here are five more powerful alternatives.
Brand tracking is one of the most enduring and valuable forms of market research — but the methodology has evolved significantly. Here is the definitive guide for 2026.