Methodology
The Future of Focus Groups in 2026: Dead, Dying or Evolving?
Pundits have been declaring focus groups dead for over a decade. The reality in 2026 is more nuanced — and more interesting — than the obituaries suggest.
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Expert articles, career advice and industry intelligence for market research professionals worldwide
Pundits have been declaring focus groups dead for over a decade. The reality in 2026 is more nuanced — and more interesting — than the obituaries suggest.
Southeast Asia is experiencing a market research boom. With over 700 million consumers and rapidly growing middle classes, the region is attracting massive investment from global agencies.
Net Promoter Score has dominated customer loyalty measurement for twenty years. But mounting evidence suggests it is past its prime. Here are five more powerful alternatives.
A growing number of experienced market research professionals are leaving agencies and going independent. Here is what drives the decision — and how to make it work.
Market research job interviews have their own rhythms and expectations. Here are the questions you will almost certainly be asked — and how to answer them brilliantly.
AI-generated synthetic data promises to revolutionise market research. But the industry is deeply divided on whether it is a breakthrough or a threat to research integrity.
Product management is one of the most popular career transitions for experienced market researchers. Here is why the fit is so natural — and how to make the move successfully.
Pharmaceutical market research is one of the best-kept secrets in the profession — excellent salaries, intellectually stimulating work and genuine real-world impact.
Brand tracking is one of the most enduring and valuable forms of market research — but the methodology has evolved significantly. Here is the definitive guide for 2026.